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FOOTSHOP Vnitroblock

October 2018

Context

Footshop is the only retailer in the Czech Republic to bring the domestic market an exclusive collection of sneakers such as adidas consortium, Yeezy, or Vault by Vans. In addition, it actively collaborates with designers and influencers, supports young artists, and organizes events focused not only on the sneakers, but also on dance or street art workshops in the Holesovice Vnitroblock store.

Challenge

The existing Vnitroblock space had to be virtually untouched, but EYELEVEL was challenged to focus primarily on how to optically separate the Footshop store from the rest of the elements in the space (coffee shop, art gallery, etc.). Additionally, Footshop wanted to be able to activate their retail space into an event zone easily and seamlessly.

Solution

EYELEVEL presented a unique store concept that had specific zones able to change into a multifunctional space within minutes; ultimately, the rotating shoe racks are able to be rotated to open up the shop to the rest of the space next to it as part of Vnitroblock.

As a whole, the minimalist design is characterized by the contrast between white and black, raw concrete, metal and glass, while the original elements of the industrial space are deliberately left behind.

Outcome

The grand opening of the redesigned store took place in October 2018 and the opening party featured Vladimir 518 and DJ Mike Trafik.